Transcript of the video
W (WOMAN): Hello, I am the editor of diverse music magazine and I
believe Bauer Media Group will be the perfect media institution to distribute
our media product.
M (MAN): Hello, we have many other editors coming to us with their
media products and there are many other media groups who are great distributors,
what makes you decide on choosing Bauer Media Group?
W: Well, Bauer Media Group is a multinational media company
which operates in 15 countries worldwide. At the moment, the worldwide
circulation of Bauer Media Group’s magazine titles amounts to an astonishing 38
million magazines a week.
M: I see you have conducted some research on our media group.
W: Yes, I have also further researched about your media brands
under Bauer Media Group. You already have two very successful music magazines
which are Q and Kerrang! Q magazine covers a variety of music genre, from indie
to pop, alternative to rock whereas Kerrang specialises in rock music only. Our
diverse music magazine is the perfect product to fill in the gap between the
two magazines as diverse is specialised in indie-pop music only, therefore it
will be attracting some audience from Q magazine and an extremely different
audience group to Kerrang magazine. Q magazine is so successful that Bauer
Media Group has launched the Q radio and Q TV channel through horizontal
integration. Kerrang is just as notable with the Kerrang award ceremony, Kerrang
radio station, Kerrang TV channel as well as Kerrang tour of rock music
concerts around the United Kingdom. The
popular Kerrang radio is also available as an app for smart phones, which is a
great use of the latest technology. In addition, an iPad edition has also been
created for the Q magazine, which means the target audience are able to read it
wherever they go. With the advantage of horizontal integration and the latest
technology, I am very sure that if our diverse music magazine is to join the
Bauer media group, we would be just as outstanding as Q magazine and Kerrang
magazine. If our diverse magazine is to have a smart phone app, I can ensure
you that it would be a lovable product for the target audience who are aged
between 16 and 25 as they will be able to read the magazine on the go since the
majority of the target audience would own at least 1 smart phone or tablet, if
not more. The frequency of publication for Q magazine is monthly and Kerrang is
published weekly. And our diverse music magazine has a frequency of publication
of every two weeks, therefore it would be a great media product to fill in the
difference of frequency of publication between Q magazine and Kerrang magazine.
M: Why did you decided to choose Bauer media group over other
companies?
W: Well, we decided that Bauer media group is the company for
our diverse magazine mainly because this media group does not have a magazine
that is specified in the genre of indie-pop, and that this genre of music is a
gaining great popularity over the past few years and will be even more
recognizable for many years coming. The horizontal integration as well as the
use of latest technology is also very conventional. We did consider IPC Media
but as both of their music magazines of Uncut and NME are both majorly specialised
in rock music only, we decided that IPC media is not the company for diverse
magazine.
M: Thank you for your time, as a representative for Bauer media
group, I can ensure you that we will definitely be considering on working with
your magazine.
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