Glossary Of Terminology Associated With Magazine Design
Texts - A media product
Niche - A situation/activity specially suited to a person's interest
Target Audience - A specific group of readers which the magazine is aimed at
Codes & Conventions - A set of rules that forms expectations as to the content of the magazine
Masthead - The title of the magazine
Signifier - An object
Signified - Concept/ idea arrived through the signifier
Sign - Made up by the signifier and signified
Denotation - The surface or literal meaning encoded to a signifier
Connotation - Represents the signified
Semiotics - The reading and understanding of signs
Cultural Psyche - This is what makes up your identity
Plugs - Information about the contents of a magazine or newspaper given on the front cover
Puffs - Words or phrases on the cover of a magazine used to boost status
Left Third - A lot of important information
design placed in the left-hand side
of the front cover to attract potential readers as they pull out the magazine from a horizontal shelving system
Good!
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